Drifter was launched to address a clear gap in the market, traditional e-liquids lacked the flavour intensity that consumers craved, while disposables delivered the strong taste they loved. Our solution was a double-concentrated e-liquid, carefully manufactured in the UK.

The result was immediate, customers fell in love with the bold flavours, retailers trusted the consistent quality, and strong repeat sales confirmed the demand.

Backed by a striking brand identity, consistently high-quality flavours, and a rapidly expanding global presence, Drifter has now established itself as a leading international brand.