Gordon Balmer
Gordon Balmer
Executive Director
Petrol Retailers Association

Gordon has extensive experience in Downstream Oil working in several roles with BP. During his 30-year career Gordon managed sales teams, fuel card operation strategic projects and was UK country manager for European Fleet Services. Gordon left BP and started his own business specialising in payments and in 2014 joined the PRA as Commercial Manager. During this period, key successes were building the membership, improving digital services, and reaching an out of court settlement with the major credit and debit card issuers returning a significant sum back to PRA members.

In 2022 Gordon was appointed Executive Director of the Petrol Retailers Association succeeding Brian Madderson. Gordon is a director of the Retail Motor Industries Federation (RMI) the UK's leading automotive trade body, representing franchised car and commercial vehicle dealers, independent garages, bodyshops, motorcycle dealers, petrol retailers, auction houses and cherished number plate dealers, who provide sales and services to motorists and businesses across the UK.

The Car Wash Association was absorbed into the PRA as an affiliate and Gordon is also Executive Director for this trade body. The CWAs’ objective is to establish a level playing field in the industry ensuring all businesses operate on a safe and compliant manner. This includes eradicating the scourge of modern-day slavery and compliance with business and environmental laws.

Away from work Gordon enjoys spending time with his family and watching and participating in sport. He is a keen Saracens fan and attempts to play golf.