Tom Buckley
Tom Buckley
General Manager/Director
Pricewatch Group & TAP Retail

I am the General Manager of the Pricewatch Group and Director of TAP Retail, where I oversee our everchanging network of petrol stations, convenience stores, wholesale oil distribution, and jet wash centres.

After spending 16 years in the motor sector, I made the move into fuel retail just four years ago. It’s a fast-paced and demanding environment, but one I’ve adapted to quickly. During this time, I’ve led the rebranding of our entire Pricewatch portfolio, moving from unbranded sites to strong partnerships with Esso, BP, and Gulf through TAP Retail.

I was also at the centre of our transition into Morrisons Daily, bringing a nationally recognised convenience offer to the communities we serve. Alongside developing our network, I have been on a self-proclaimed mission to reduce theft both on and off the forecourts - something I am deeply passionate about and continue to champion across the business.

For me, leadership is about more than day-to-day operations. It’s about creating an agile and resilient business that can evolve with the market, provide opportunities for our people, and deliver the best possible service for our customers and partners.