Sabine Benoit joined the LKC School of Business at Singapore Management University (SMU) in 2024 as Professor of Marketing (Practice). Since 2025, she has also been Associate Dean (Impact) at LKCSB. Her main area of expertise lies in consumer behaviour within retail environments, AI, and technology, with topics such as autonomous stores, retail media, or conversational commerce. Her work has been published in leading international journals and has received various awards, such as the Bo Edvardsson Industry Impact Award. She is ranked among the top 2% of scientists worldwide by the Stanford/Elsevier University ranking. Sabine is enthusiastic about making her research accessible to non-academic audiences and published content on LinkedIn and her YouTube channel, including her TEDx talk. She teaches Marketing and Data Science to Master, MBA and Executive students.